MaxMyInterest offers an online solution that helps individual investors and their financial advisors earn dramatically more on the cash portion of their portfolios, while keeping that cash safe. Max works by linking an individual’s existing brick-and-mortar checking or brokerage account with higher-yielding online savings accounts at some of the leading online banks in the U.S. Max monitors interest rates daily, and uses proprietary algorithms to parcel out funds among these banks in a manner that maximizes both yield and deposit insurance, even as rates change. Through this system, clients are earning approximately 10x more interest, with deposit insurance coverage of up to US$5 million per couple.